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Honor Play goes out-of-stock in 5 min on Amazon India claims company, next sale on August 8

Huawei sub-brand Honor launched a new flagship smartphone, the Honor Play with GPU Turbo support in India for a starting price of Rs 19,990. After the launch on Monday, the Honor Play went on sale via Amazon India store and Honor's e-store at 4PM. The company now claims that the smartphone went out-of-stock in just 5 minutes. Not only that, Honor also asserts that the Honor Play "is the fastest flagship sale ever".

"Honor Play created a new record by selling out on Amazon in a record-breaking time of 5 mins," notes the company. The next sale of the Honor Play is set to happen on August 8, that is tomorrow exclusively on Amazon India store. The smartphone comes in two variants -- the base model with 4GB RAM and 64GB of internal storage for Rs 19,990, while the second model with 6GB RAM and 64GB storage comes with a price tag of Rs 23,990. The storage memory can be expandable by up to 256GB via a hybrid micro-SD card slot.

The smartphone company says that "particularly for the sale on Amazon, the Honor Play 4GB RAM & 64GB ROM variant available in Midnight Black colour was highly appreciated and instantly sold out." The Honor Play comes in two colours -- blue and black.

Commenting on the sale record, P Sanjeev Vice President Sales of Huawei India-Consumer Business Group says, "We are extremely delighted by the overwhelming response for Honor Play which has resulted in the fastest flagship sale ever on Amazon. This is the first-time Indian consumers have been able to buy a real flagship performance smartphone at sub 20k. Honor Play is a powerful performer with our high-end AI Kirin 970 processor with GPU turbo for gaming lovers. The AI camera, battery, quick charge has been warmly welcomed. We are deeply encouraged and will continue to offer exciting phones to Honor fans".

Director Category Management of Amazon India Noor Patel while commenting on the fastest flagship sale says, "Huawei Technologies has been our trusted partner in providing customers with innovative devices through industry-defining features. Overwhelming customer response to the new Honor Play, their online smartphone brand Honor's flagship device, comes as no surprise. Honor's continued success validates customer trust in their best-in-class devices and Amazon. In's shopping experience."

The Honor Play has a 6.3-inch 1080p+ IPS LCD display with a notch on top. The smartphone is powered by Kirin 970 processor which comes with Neural Processing Unit that specialises in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The Honor Play runs Android 8.1 Oreo-based EMUI 8.2 and packs a 3,750mAh battery and supports fast charging.

The Honor Play comes with a dual rear camera setup consisting of the primary sensor of 16-megapixel and secondary sensor of 2-megapixel for depth sensing. On the front, the smartphone comes with a 16-megapixel camera with f/2.0 aperture.